Expansion Canned Calvo arrives in China to sell tuna salad, sardines and pâté
will use the commercial network of the German Metro Group Label
multinational Calvo, Carballo, this week closed a deal with German retail company METRO Group to introduce their products in China. The agreement will take place across China Metro and seeks the Galician company can expand in the medium and long term in a market with great expectations for the future.
However, the company carballesa want to be very cautious about this operation. "It has great potential, but let's go little by little", they say. Explained in this sense that China will consume little tuna that is marketed is a very different quality and quality of the medical specialty that has been so successful the company reported Carballo born in 1940.
The Galician firm that has chosen to enter the new market, Metro Group, is the third largest distributor in the world. Year last reached a turnover of 68,000 million euros. Present in 33 countries in Europe and Asia and a total of 2,100 commercial establishments, in which employs about 280,000 people. And all through their signatures Metro / Makro Cash & Carry, Real Supermarkets, Media Markt, Saturn and Galeria Kaufhof.
In particular, China has 44 stores, in this case under the brand name Cash & Carry, and is involved in a major development plan that involves the opening of several points of sale every year in China. Thus, Bergantiños company hopes to introduce this new market a wide range of products in particular are 17 references to tuna, salads, sardines, salmon pate and grown in one of its four factories.
Great news
The closure of commercial operations is considered from the headquarters of the multinational Galician as "great news. After much time and effort we have made it into this country ", explained from the company, which last year admitted 426, 7 million euros, up 13% over the previous year.
This has successfully closed a four-year plan launched in 2006 to cope with the crisis it experienced and overcame. One of the strategies in place to get out of this situation was precisely the search for new markets to become a reference in the food sector while introducing new products and specials. Was crucial at that time the changes in the general direction and the incorporation of the third generation of family to the board.
Thus, 70% of total turnover comes Calvo and abroad. The company began its expansion carballesa abroad for twenty years, under the chairmanship of Joseph Luis Calvo Pumpido. Highlighted in the company that "currently exports its products to a total of 58 countries, but the goal is to reach 70."
Another achievement of the cannery, which this year celebrates its 70 anniversary, it had strengthened its presence in the U.S. market, where it sells the brand name Claro. The multinational Galician, plus English canning market leader with a market share of tuna between 16 and 18%, and is also the first in Brazil to Gomes da Costa. In this country where 50% of industry sales, but stresses particularly sardine. It is one of the top five worldwide and uses four brand names: Calvo, Gomes da Costa (Brazil), Nostromo (Italy) and Claro (U.S.).
Source: X. Ameixeiras, the Voz de Galicia
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