The director of the new center will ensure that the "hundred percent" of its capacity by July 20
The director of the new Ikea in A Coruña, Daniel Rivero, confirmed Tuesday that the thirteenth store that Swedish multinational opens in Spain prepares to welcome more than two million visitors during the first year of opening.
This has been noted in the presentation of the center to the media, where Rivera confirmed that the store will be "one hundred percent" of its ability to July 20, the day will open its doors to all customers.
Under the slogan 'You do your part, we'll do ours and together we save money', the marketing director of the multinational, Rafael Jimenez, said the Ikea aim is to offer a "broad" range of furniture and objects featuring "functional" design and "low prices."
With over 30,000 square meters divided in two commercial plants, the new store in A Coruña is one of the largest in the country and offer customers, according to Jimenez, solutions and inspiration for "any decoration home. "
Good acceptance
Moreover, a week after the inauguration, the marketing director was "very happy" for the excitement being generated by the opening of the new center of A Coruña, where, according to a study by the Swedish company 95 percent of coruñeses "will come once the store during the first month."
addition, the study also reflects that 70 percent of prospective customers of Ikea A Coruña come from various parts of the province and elsewhere in Galicia, while only 30 percent of the city will Herculina.
In this sense, and to "celebrate" the day of inauguration responsible for marketing the company announced that they will give away a bonus of 200 euros to buy in Ikea for the first twenty people who attended the opening wearing yellow and blue before 10.00.
addition, following the 300 will also receive a bonus of 50 euros, while all persons attending the opening day dressed in the colors of the Swedish multinational will compete for three prizes of 1,000 euros to spend in Ikea.
Business concept
also Rafael Jimenez also took the presence of the media to explain the business concept handled by the Swedish multinational, which, in his view, the client "has to do their part" to keep the 30 percent decline in the price of all items achieved since 1996 to date.
"buy in quantities and grades packed in flat packages to reduce costs," said Jimenez, who stressed that, in this way, the customer is choosing furniture, transport, and thus "all save money."
With these premises, the marketing manager said that you can keep the great objective of Ikea, which is none other than, in his view, to offer "a variety of quality furniture at prices affordable to the majority. "
Access to center
On the other hand, and asked about the traffic problems that can arise on the day of opening, the Swedish multinational shown" confident "that special plan designed by the city of A Coruña is "enough" to absorb all the people who come to the center.
Anyway, Ikea acknowledges that "we must be realistic" and predicts it will be a " difficult day "because the situation is" as is ", in reference to the works have not been fully completed.
Source: EP, El Correo Gallego
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